AMK 1 Solved Assignment 2021-22

 

AMK 1 Solved Assignment 2021-22

MARKETING

AMK 1 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

COURSE CODE : AMK 1

COURSE TITLE : MARKETING

ASSIGNMENT CODE : AMK 01/TMA/2021-2022

COVERAGE : ALL BLOCKS

Maximum Marks: 100

Attempt all the questions:

1. What is marketing environment? Describe the macro environment and micro environment of marketing.

20

2. What do you understand by the term “discounts and allowances”? Explain various types of discounts and allowances given by the manufacturer to various types of buyers with example.

20

3. Write short notes on the following:

4X5

(a) Societal Concept

(b) Brand Repositioning

(c) Consumer goods

(d) Advertising media

4. Differentiate between the following:

4X5

(a) Related and Unrelated product diversification.

(b) Predatory pricing and Price discrimination

(c) Consumer Markets and Organisational Markets

(d) Push and Pull promotion strategies

5. Comment briefly on the following statement:

4X5

(a) Skimming price is appropriate for a product that is a realinnovation.

(b) A company triesto stimulate sales during the maturity stage by adopting different modificationstrategies.

(c) Buying a product is a process encompassing different stages.

(d) A channel ofdistribution performs a variety of functions such as transactional, logistical and facilitating functions.

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AMK 1 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

POST GRADUATE DIPLOMA IN AUDIO PROGRAMME PRODUCTION Bachelor’s Degree Programmes (B.COM (English) ASSIGNMENTS

Dear Learner,

You have to submit one assignment in each course, i.e. AMK 1, AMK 1 and AOM 01. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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