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BHC 014 Solved Assignment 2021-22


BHC 014 Solved Assignment 2021-22

Event Marketing and Promotion

BHC 014 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Course Code : BHC 014

Course Title : Event Marketing and Promotion

Assignment No. : BHC 014/AST/TMA-4/2021/2022

Total Marks : 100

Note: The assignment has three sections. It contains questions, which require long, medium and short answers. Along answer should not exceed 700-900 words. Medium answers should not exceed 400-500 words each. Short answers should not exceed 200 words each.

Long Answer Questions

Maximum Marks: 30

Attempt any One of the following:

30 x 1 = 30

1) Describe the types of Event Marketing. Discuss the importance and advantages of experiential Marketing in the growing Event Industry.

2) Write an essay on the relevance of Market Segmentation to Event Management Companies. Describe the five options of targeting in the context of events.

3) Answer the following question:

i) Write about Consumer Behaviour regarding Event Industry.

ii) Explain Consumer Protection in India.

Medium Answer Questions

Maximum Marks: 40

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Attempt any Two of the following:

20 x 2 = 40

1) Describe the Ps framework proposed by Getz and Allen-et.al.

2) Explain any two types of Event Marketing with the help of suitable examples.

3) Describe the three generic strategies that an EMC can use as a framework to achieve strategic advantage.

4) What is brand identity? Explain the difference between branding and brand building.

5) Describe the approaches and contribution of personal selling in Event Marketing.

Short Answer Questions

Maximum Marks: 30

Write short notes on any Five of the following:

5 x 6 = 30

1) Difference between B2C and B2B Markets

2) Concept of positioning in Events

3) PESTLE Analysis and SWOT Matrix

4) Risk versus Return Matrix

5) Benefits of Brand Loyalty

6) DAGMAR Approach

7) Hybrid Communication in Event Marketing

8) Media Mix for Event

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BHC 014 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. BHC 014, BHC 014 and BHC 015. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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