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BTMC 136 Solved Assignment 2021-22


BTMC 136 Solved Assignment 2021-22


BTMC 136 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Tutor Marked Assignments

Course code: BTMC 136

Total marks: 100


Assignment A

Answer the following in about 500 words each.

1. Discuss the different marketing philosophies with examples.


2. Enumerate and explain the variables used for market segmentation.


Assignment B

Answer the following questions in about 250 words each.

3. What do you understand by Research Approach? What are the types of Research Approach?


4. Explain the characteristics of Tourism Product.


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5. Discuss the approaches commonly adopted for the planning of a Tourist Destination.


Assignment C

Answer the following questions in about 100 words each.

6. Discuss the approaches of Target Marketing with examples.


7. Explain the concept of Product Differentiation with examples


8. Discuss the nature and importance of Distribution Channels in Tourism.


9. Explain the different pricing strategies used by an organization with suitable examples.


10. Write short notes on any two of the followings.

(2 X3 =6)

a) 8th P of Marketing Mix

b) Packaging as a Marketing tool

c) Social Media as a Marketing Tool

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BTMC 136 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. BTMC 136, BTMC 136 and BTMC 137. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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