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MTTM 12 Solved Assignment 2021-22


MTTM 12 Solved Assignment 2021-22


MTTM 12 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Programme: MTTM/MTM

Course Code: MTTM 12/MTM 12

Assignment Code: MTTM 12/MTM-12/TMA/2021

Total Marks: 100

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. Discuss the characteristics of Service Industry. Explain the elements of Services Mix with suitable examples.


Services Characteristics: 6 Key Distinguishing Characteristics of Services
Six key distinguishing characteristics of services are as follows: a. Intangibility b. Inseparability c. Variability d. Perishability e. Heterogeneity f. Lack of Ownership.

1. Intangibility:
Services cannot generally be seen, tasted, felt, heard or smelt before being bought. The potential customer is unable to perceive the service before (and sometimes during and after) the service delivery. for several customers of car repair, for instance the service is completely intangible – they often cannot see what’s being done and lots of indeed are unable to guage what has been done.

2. Inseparability:
There is a marked distinction between physical goods and services (Figure 2.3) in terms of the sequence of production and consumption.

Sequence of Production and Consumption

Whereas goods are first produced, then stored, and eventually sold and consumed, services are first sold, then produced and consumed simultaneously. For the assembly of the many services (e.g. counselling, museums, hairdressing, rail travel, hotels) the customer must be physically present.

Some services could also be produced and delivered in circumstances where the customer’s presence is optional, e.g. carpet cleaning, plumbing. Other services may rely more on written language, e.g. distance learning course, or on technology, e.g. banking. Regardless of the nature and extent of contact, the potential for inseparability of production and consumption remains.

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3. Variability:
An unavoidable consequence of simultaneous production and consumption is variability in performance of a service. The standard of the service may vary counting on who provides it, also as when and the way it’s provided. One hotel provides a quick efficient service and another short distance away delivers a slow, inefficient service. Within a specific hotel, one employee is courteous and helpful while another is arrogant and obstructive. Even within one employee there are often variations in performance over the course of each day.

4. Perishability:
Services can’t be stored for later sale or use. Hotel rooms not occupied, airline seats not purchased, and college places not filled can’t be reclaimed. As services are performances they can’t be stored. If demand far exceeds supply it can’t be met, as in manufacturing, by taking goods from a warehouse. Equally, if capacity far exceeds demand, the revenue and/or value of that service is lost.

5. Heterogeneity:
Even though standard systems could also be used, for instance to handle a flight reservation, to book during a customer’s car for service or to quote for insurance on his life. Each ‘unit’ of a service may differ from other ‘units’. Franchise operations, plan to ensure a typical of conformity, but ultimately it’s difficult to make sure an equivalent level of output in terms of quality. From the customers’ viewpoint too it’s difficult to guage quality beforehand of purchase; although this element also applies to some product marketing.

6. Lack of ownership:
Lack of ownership may be a basic difference between a industry and a product industry because a customer may only have access to or use of a facility (e.g. a bedroom , a credit card). Payment is for the utilization of, access to or hire of things. With the sale of a tangible good, barring restrictions imposed say by a hire purchase scheme, the customer has full use of the merchandise.

2. Define Product. Describe the development issues to be considered while designing a tourism product. Support your answers with suitable examples.


3. Define and classify Destination. Discuss the purpose and principles of Destination Development.


4. Define Special Interest Tourism (SIT). Explain the different steps of designing Special Interest Tourism with the help of suitable examples.


5. Write short notes on the following:

4 x 5= 20

i). VFR

ii). Health tourism

iii). Pilgrimage

iv). Wildlife Tourism

6. What are the possibilities of using culture as a tourism product? Design a cultural tourism product for you region.


7. Define Ethnic Tourism. Explain how Ethnic tourism can be developed as Tourism Product. Support your answer with suitable examples.


8. Discuss the Resort designing and planning process. What are the problems and challenges associated with Resort Development in India?


9. What are the various types of events? How can we use Events for the promotion of Tourism in India? Substantiate your answer with suitable examples.


10. Write short notes on any two of the following:

2x10 = 20

i. Growth of Cruises in India

ii. Types of Adventure Sports

iii. Carrying capacity Designing

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MTTM 12 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. MTTM 12, MTTM 12 and MTTM 13. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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