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MBP 004 Solved Assignment 2022-23


MBP 004 Solved Assignment 2022-23

Marketing Promotion and Distribution of Books

MBP 004 Solved Assignment 2022-23 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Programme: PGDBP

Assignment Code: MBP 004/TMA/2022-23

Max. Marks: 100

Answer Any Five Questions.

All questions carry equal marks. (350-400 words for 20 marks and 200 words for 10 marks)

1. What are the various methods and practices used in the process of Book promotion? Discuss the advantages and disadvantages of those methods.


2. Elaborate on the major types of Distribution systems that are in practice in the Publishing world.


3. Write a detailed analytical essay on Publisher-Distributor agreement keeping in view all the complexities involved?


4. What is the role and significance of Trade Fairs, Book Fairs and Exhibitions in book promotion?


5. "Break-even point and profit planning is crucial for a Publisher". Discuss.


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6. Write an extended essay on the 21st Century techniques of Book Promotion and Distribution with a view of suitability in Indian socio-cultural conditions.


7. Write Short notes in about 200 words:

10 X 2 = 20

a. Mailing / posting materials

b. Book Promotion in Pandemic and Post Pandemic phase

MBP 004 Solved Assignment 2022-23 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. MBP 004. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

For IGNOU Solved Assignment PDF & Hand Written


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