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BRL 001 Solved Assignment 2021-22


BRL 001 Solved Assignment 2021-22

Overview of Retailing

BRL 001 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Course Code : BRL 001

Course Title : Overview of Retailing

Assignment Code : BRL 001/TMA/2021-22

Coverage : All Blocks

Maximum Marks: 100

Attempt all the questions.

(A) Short Type Questions

1. Explain the factors which are responsible for the growth of Retail in India with suitable examples.


2. Discuss the functions of retailer and challenges for Retail in India.


3. How would you distinguish modern retail formats from traditional formats? Substantiate your answer with suitable examples.


4. Explain the merchandise mix and various factors affecting merchandise mix decision.


5. Why do you think that store atmosphere plays a vital role in setting up a Retail Unit? Explain with suitable illustrations.


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6. Describe the factors which should be kept in mind while deciding about the choice of store locations and how government can evaluate these factors.


7. Write notes on the following?


a) Factors affecting the global sourcing decisions.

b) Issues relating to the security and pilferages

(B) Essay Type Questions

8. What are the stages that a consumer goes through the buying decision process? Explain with examples.


9. What are the precautions that can be taken before adopting a new technology in a Retail Store? How do these precautions help in the adoption of a new technology in Retail Stores?


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BRL 001 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. BRL 001, BRL 001 and BRL 002. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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