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BRL 002 Solved Assignment 2021-22


BRL 002 Solved Assignment 2021-22

Retail Marketing and Communication

BRL 002 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Course Code : BRL 002

Course Title : Retail Marketing and Communication

Assignment Code : BRL 002/TMA/2021-22

Coverage : All Blocks

Maximum Marks: 100

Attempt all the questions.

(A) Short Type Questions

1. Marketing deals with customer solutions. Explain this concept in the light of retail marketing.


2. What do you meant by Personal selling? Explain the importance of Personal selling from the point of view of manufacturers.


3. State the influence of situational variables on shopping behavior in a planned shopping center?


4. Explain Maslow's Hierarchy of Need.


5. How can one differentiate between different stores and on what parameters?


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6. Explain Relationship selling with one example.


7. Explain few strategies to be used for budget sourcing.


(B) Essay Type Questions

8. How does advertising help in product promotion? Explain various categories of advertising with specific examples.


9. What is In-Store promotion? Explain with examples. Trace the growth of In-Store Promotion in Today’s retail environment.


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BRL 002 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. BRL 002, BRL 002 and BRL 003. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

For IGNOU Solved Assignment PDF & Hand Written


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