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BRL 13 Solved Assignment 2021-22


BRL 13 Solved Assignment 2021-22

Customer Value Management

BRL 13 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Course Code : BRL 13

Course Title : Customer Value Management

Assignment Code : BRL 13/TMA/2021-22

Coverage : All Blocks

Maximum Marks: 100

Attempt all the questions.

(A) Short Type Questions

1. Explain the different stages of perceptual process.


2. “Customer interaction is a dominant factor in marketing strategies because it’s the interaction with customers which diverts customer’s expectations and perception towards retention and loyalty of customers.” Elaborate.


3. Discuss the various tools used by retailers for customer value communication.


4. Describe the various strategies for customer retention?


5. Explain the potential areas of service failures in retailing.


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6. Discuss the various technologies used by retailers to deliver value to their customers.


7. “India is a land of ‘unity in diversity’ which poses a great challenge to retailers.” Elaborate.


(B) Essay Type Questions

8. What do you mean by Customer Value Expectations? Elaborate various determinants of the customer value expectations.


9. What do you understand by the term Service Quality? Briefly describe the gaps model and explain the significance of the five gaps that the model identifies.


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BRL 13 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. BRL 13, BRL 13 and BRL 15. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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