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BRL 15 Solved Assignment 2021-22


BRL 15 Solved Assignment 2021-22

IT Application in Retail

BRL 15 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Course Code : BRL 15

Course Title : IT Application in Retail

Assignment Code : BRL 15/TMA/2021-22

Coverage : All Blocks

Maximum Marks: 100

Attempt all the questions.

(A) Short Type Questions

1. Define visual merchandising. Describe in detail the types of visual merchandising displays.


2. What is data polling? How does this function perform in MMS


3. What do you mean by Integrated Retail Execution System? Describe the components of Store Execution System.


4. Distinguish between the following:


(a) Institutional sign and informational sign

(b) CRM and social CRM

(c) Business intelligence and mobile business intelligence

(d) Arithmetic Logic Unit and Control Unit

ignou bbarl solved assignment; bbarl books; bbarl notes

5. Write short notes on the following:


(a) Data Base Management System

(b) Work Force Management

(c) Loyalty Management

(d) Cross Channel Execution

6. Briefly comment on the following:


(a) Technology is much more than just computer.

(b) Networks and telecommunications are the important components of information systems.

(c) E-tailing is a new concept in India and online retailing is a tedious task here.

(d) Business Intelligence (BI) is a tool to fulfill promises to customers.

7. What is retail business intelligence? Discuss the steps which are helpful to move towards advanced customer analytics.


(B) Essay Type Questions

8. Explain various functions of Merchandise management system. Seeing the growth of retail industry, it can be safely said that future of MMS is bright in India. Comment upon this statement


9. What is loyalty management? What are the common features of retail loyalty? Discuss the types of loyalty programme.


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BRL 15 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. BRL 15, BRL 15. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

For IGNOU Solved Assignment PDF & Hand Written


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