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MTTM 6 Solved Assignment 2021-22


MTTM 6 Solved Assignment 2021-22


MTTM 6 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Programme: MTTM/MTM

Course Code: MTTM 6/MTM 6

Assignment Code: MTTM 6/MTM 6/ TMA /2021

Total Marks: 100

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. Discuss the relevance of social marketing in modern society. Substantiate your answer with suitable examples.


The Societal Marketing Concept puts Human welfare on top before profits and satisfying the requirements.
Societal Marketing emphasizes social responsibilities and suggests that to sustain long-term success, the corporate should develop a marketing strategy to supply value to the purchasers to take care of and improve both the customers’ and society’s well-being better than the competitors. The societal marketing concept has developed from the conflict between individual consumers’ short-term needs and society’s long-run well-being.

What is Societal Marketing?
The societal marketing concept holds that a corporation should observe marketing decisions by considering consumers’ wants, the company’s requirements, and society’s long-term interests. Philip Kotler defines it as “the societal marketing concept holds that the organization’s task is to work out the requirements , wants, and interests of target markets and to deliver the specified satisfactions more effectively and efficiently than competitors during a way that preserves or enhances the consumer’s and therefore the society’s well-being.” Societal Marketing creates a positive image for the corporate increases sales. It’s not an equivalent because the terms of social marketing and social media marketing. It’s a term closely associated with CSR and sustainable development. It emphasizes social responsibilities and suggests that to sustain. It involves sustainable marketing, socially and environmentally responsible marketing that meets consumers’ and businesses’ present needs while also preserving or enhancing future generations’ ability to satisfy their needs. The global warming push button is pushed, and a revelation is required to use our resources. So companies are slowly, either fully or partially, trying to implement the societal marketing concept.

History of Societal Marketing Concept
In the 1960s and ’70s, the unethical practices of the many companies became public. The concept of Social Marketing surfaced in 1972, a more socially responsible, moral, and ethical model of selling, countering consumerism. Philip Kotler introduced the concept of social marketing and societal marketing. The societal marketing concept evolved from older CSR concepts and sustainable development and was implemented by several companies to enhance their public image through customer and welfare activities. Marketers reassessed the adequacy during the first eighties of the marketing concept as a basic management philosophy. The explanations were the environmental and social conditions like increased environmental pollution, energy shortages, population boom, neglected social services, hunger and poverty round the globe, and so on. Martin L. Bell and C. William Emory, citing the critics of the marketing concept, maintained that customer orientation’s operational interpretation had not approached the philosophical meaning of providing long-run customer satisfaction and society’s broader needs because the ultimate marketing goal. It is argued that the role of selling must be associated with social improvement instead of economic gain. It should even be associated with human aspirations instead of only human needs and needs. Marketers should emphasize conservation instead of consumption. They should also consider customers and themselves integral parts of the greater society, not as economic factors. Due to such demands, marketers today face dilemmas; they find difficulties determining what proportion emphasis is given to social consideration and the way much consumer needs satisfaction.

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2. What do you understand by the term “Marketing Mix”? Discuss the role and importance of Marketing Mix in the Tourism Industry.


3. Define Market Segmentation. Discuss in detail the basis of market segmentation and its application in the Tourism Industry with examples.


4. Explain with the help of suitable examples the significance of demand forecasting while marketing a tourism product.


5. Differentiate between the following (any two):

2x 10 = 20

i. Product Line and Product Mix

ii. Product and Services

iii. Advertisement and Publicity

6. What is the relationship between product life cycle and pricing? Explain your answer with suitable examples from Tourism Industry.


7. Discuss the need and process of training and motivating the sales personnel.


8. What do you understand by Cyber - Marketing? Discuss the advantages and disadvantages of Cyber –Marketing with suitable examples.


9. Discuss the impact of Government Control on Product Design.


10. Write short notes on any two of the following:

2 x 10 = 20

i. Buyer decision making process

ii. Marketing Research in Tourism

iii. Importance of ‘People’ in tourism industry

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MTTM 6 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. MTTM 6, MTTM 6 and MTTM 7. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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