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MTTM 7 Solved Assignment 2021-22


MTTM 7 Solved Assignment 2021-22


MTTM 7 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Programme: MTTM/MTM

Course Code: MTTM 7/MTM-7

Assignment Code: MTTM 7/ MTM-7/ TMA/2021

Total Marks: 100

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. Describe the qualities and abilities of a good sales person.


Qualities of Salesperson

It is difficult to explain the qualities of an honest salesman because the duties and responsibilities of various sorts of salesmen aren’t an equivalent. Nevertheless, there are some basic qualities which each salesperson should possess so as to achieve success.
1. Physical qualities – A salesman must have healthiness and an honest personality. He should have attractive, cheerful and smart appearance. Appropriate dress, clean appearance and an honest posture create a favourable impression on customers.

2. Mental qualities – A salesman should be intelligent. He should have a robust memory and keen observation skills so as to recollect and understand his customers. He should even have complete knowledge of competitive products, customers and various selling techniques.

3. Social qualities – A salesman must have courtesy and a courteous behaviour. He should be tactful. Strong will, self-confidence, ambition, sincerity, loyalty and honesty are important social attributes of an honest salesman.

4. Vocational qualities – A salesman should have adequate educational and professional qualifications. He should possess sufficient and specialised knowledge about the merchandise he’s selling and therefore the company he’s representing.

It is important for the salesperson to find out certain basic knowledge about the merchandise, such as:

(i) Innovation and development of the merchandise.

(ii) The attributes of the merchandise, its colour, form, design, etc.

(iii) Ingredients/compositions of the product-knowledge about the proportion of staple used, etc.

(iv) Manufacturing process and therefore the technology sued.

(v) Uses and advantages of the merchandise .

(vi) Durability of the merchandise , services and warranty offered by the producer.

(vii) Precautions in using/handling the merchandise .

(viii) Terms and conditions of sales; like terms of payment/credit, delivery schedule, home delivery, return of unsold product, etc.

(ix) Knowledge about competing products within the market (compete knowledge about the character , quality, drawback, price, composition of staple used, etc. so as to match the product)

Sources of Acquiring Product Knowledge:

A number of sources are available to a salesman to accumulate knowledge about the products.

A few of such sources are given below:

(i) Personal Experience:

Personal experience of using the merchandise by himself is a crucial source of gaining knowledge a few product. On the idea of private experience, the salesperson are going to be ready to know the precise quality and standard of the merchandise. He are going to be ready to justify the purchasers on the idea of such experience.

(ii) From the Users/Customers:

The regular users of consumers of the actual product can give the knowledge of the merchandise, from their experience in using it. The salesperson can seek their opinion about the merchandise from time to time.

(iii) Consulting with Seniors and Fellow Salesmen:

This is another important source to accumulate additional knowledge about the merchandise. Usually, newly appointed salesman use this source by consulting with the sales managers, sales supervisors and fellow salesmen who have wide knowledge about the merchandise.

(iv) Advertisements:

Advertisement copies are usually got prepared by experts within the field. As such, the copies of advertisements are often a crucial source for the salesperson to possess product knowledge, by studying these copies very carefully. In advertisements, all the characteristics about the merchandise are described very clearly and effectively to draw in the buyers. Copies of advertisements are made available to salesman so on help them at the time of interviews with customers, who are attracted by the advertisements.

(v) Sales Literature:

Sales literatures like sales manuals, sales bulletins, salesman’s portfolios, motion pictures and visual aids, questionnaires, etc. are distributed to the salesmen so on help them in their selling activities and to supply for more information about the merchandise and services offered by the vendor.

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2. What are the principles of effective communication?


3. “In order to get maximum advantage from sales displays, it is necessary that these be organized and managed effectively”. Elaborate the statement and give suitable examples.


4. Describe basic responsibilities of a sales person.


5. Why should territory planning be carried out as systematically and as scientifically as possible for covering the market? Substantiate your answer by giving suitable examples from tourism industry.


6. Elaborate different methods of sales control.


7. Analyze the media habits of Indian consumers and evaluate their marketing implications.


8. Write an essay on “Promotional Strategies”.


9. Explain how message and marketing objectives are linked? Substantiate your answer with examples.


10. Write short notes on:

10 x 2=20

a) Target Audience

b) International Media Strategy

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MTTM 7 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. MTTM 7, MTTM 7 and MTTM 8. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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