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MTTM 9 Solved Assignment 2021-22


MTTM 9 Solved Assignment 2021-22


MTTM 9 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Programme: MTTM/MTM

Course Code: MTTM 9/MTM 9

Assignment Code: MTTM 9/MTM 9/TMA/2021

Total Marks: 100

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. What do you mean by Tourism market? How can we segment the tourism generating markets for India?


Travel and tourism marketing is that the systematic and coordinated execution of business policies by the both private or public and public sector tourism organizations operating at the local, regional, national, or international level to realize the optimal satisfaction of the requirements of identifiable tourist groups, and in doing so to realize an appropriate return.

Travel agencies within the pre-deregulation, pre-liberalization, and pre-globalization era were often contended to require whatever business that come along this manner and sold them on a straight commission basis without bothering about the extensive marketing. Moreover, their scope of the operation was small and wasn’t much complex, sophisticated and competitive.

But today the travel companies are getting larger, more sophisticated and more automated in management. Similarly, the clients/tourists also are becoming more trained, experienced, erudite and demanding higher quality services and packages.

Therefore, during this volatile travel business environment, marketing knowledge and skill are more necessary ingredients than the merchandise knowledge and enthusiasm, for a travel agency’s long-term survival and growth. Thus, this has led to the utilization of tourism marketing which is recent phenomena.

History of Tourism Marketing
The ‘marketing concept‘ isn’t very old. I came into the scene within the 2nd half the 20th century. Within the beginning, it had been linked with the amount of closely associated factors for achieving volume sales.

The development of the marketing concept, in fact, is that the outcome of political, technological, social, economic and business pressures. However, the importance of selling within travel and tourism industry has been the extent of economic and business growth throughout the 20th century, which has led to the development in living standards, an enlargement of the population and a rise in discretionary income and time.

These changes have also led to the development of infrastructure, accommodation, transport, and other recreational facilities. Within a really short period, travel and tourism became one among the foremost important and leading industry within the world.

Modern tourism marketing has evolved as a business reaction to changes within the Socio-Economic environment, with the foremost successful tourism companies or tourism bodies have demonstrated a keen sense of providing the proper of organizational structure and products offer for the visitors/tourists.Interestingly, the tourism companies have recognized the importance of key factors like needs, wants, and satisfaction within the planning and designing of the tourism product. Within the tourism industry, every tourist wants to be treated as a special client and any organization catering to the present attitude of the tourist will naturally be head of other competitions.

Definitions of Tourism Marketing
According to Kotler,” Marketing may be a social and managerial process by which consumers obtain what they have and need through creating and exchanging product services and values with other.” He has emphasized more on wants, needs, satisfaction, demand, and marketers.According to British Chartered Institute of selling , ” it’s the management process liable for the identification, anticipating, assessing and satisfying the customer’s client’s requirements profitable.”

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2. ‘For understanding tourism market, a strong research data base is required’. Explain the statement giving suitable examples.


3. Why is information important in tourism and what are the different purposes it can be used for?


4. Explain the various types of tourism motivators.


5. Write short notes in about 300 words on:


i) Domestic Tourism in India

ii) Emerging trends in Tourism

6. Write a detailed note on the Indian Outbound Tourism.


7. What do you understand by Root Tourism? Suggest marketing strategies for attracting the NRI and PIO tourist market.


8. Discuss the scope of marketing India as a tourism destination to the Gulf countries.


9. United Kingdom is an important source market for India. Discuss the profile of British tourists visiting India and how we can increase the inflow of UK tourist.


10. Discuss the market constraints and challenges for the development of tourism in India. Suggest ways to overcome these constraints and challenges


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MTTM 9 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. MTTM 9, MTTM 9 and MTTM 10. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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