MTTM 6 Solved Assignment 2022-23

 

MTTM 6 Solved Assignment 2022-23

MARKETING FOR TOURISM MANAGERS

Course Code: MTTM 6/MTM 6

Programme: MTTM/MTM

Assignment Code: MTTM 6/MTM 6/ TMA /2022

Total Marks: 100

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. Discuss the characteristics of Service Industry. Explain how it affects the Marketing Mix with suitable example.

20

2. What do you understand by “Marketing Research”? Discuss the relevance of Marketing Research for Tourism Industry.

20

3. Describe the considerations involved in designing marketing organisations.

20

4. Explain the channels of distribution of tourism industry with relevant examples.

20

5. Write the difference between :

4X 05 = 20

a) Production and Product Concept of Marketing

b) Selling and Marketing Concept of Marketing

c) Marketing and Social Marketing concept

d) Wholesaler and Retailer in Tourism Services

6. Explain Tourism Product Life Cycle with the help of suitable examples.

20

7. What is the need of Sales Forecasting? Explain the various methods of sales forecasting.

20

8. What are the factors that influence the consumer behaviour?

20

9. Define Branding. Discuss the advantages and disadvantages of branding decisions with the help of suitable examples from tourism industry.

20

10. Write short notes on any two of the following:

2X10=20

a) Sales Promotion

b) Advantages and disadvantages of Packaging

c) Market Segmentation and Tourism

MTTM 6 Solved Assignment 2022-23 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

POST GRADUATE DIPLOMA IN AUDIO PROGRAMME PRODUCTION Master’s Degree Programmes MTM/MTTM ASSIGNMENTS

Dear Learner,

You have to submit one assignment in each course, i.e. MTTM 6, MTTM 6. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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