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BCOE 141 Solved Assignment 2021-22


BCOE 141 Solved Assignment 2021-22


BCOE 141 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.




Maximum Marks: 100

Note: Attempt all the questions.

Section A

Q-1 What is marketing? Explain the different marketing concepts.

Q-2 What do you mean by consumer buying behavior? Explain the factors influencing consumer buying behavior.

Q-3 What do you understand by channel of distribution? Discuss the functions of channel of distribution.

Q-4 What is augmented and virtual reality? State its advantages and limitations.

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Q-5 What do you mean by advertising? Explain the various media of advertising and compare their advantages and limitations.

Section B

Q.6 What do you mean by market segmentation? Explain the basis of market segmentation.

Q.7 Explain the process of new product development.

Q.8 What are the factors affecting promotion mix.

Q.9 What is product life cycle? Discuss briefly.

Q.10 What do you understand by marketing environment? Explain the types of marketing environment.

Section C

Q.11 Write short notes on the following:


(a) Cash discount

(b) Branding

Q.12 Distinguish between the following:


(a) Skimming and penetration pricing

(b) Product and services

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BCOE 141 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. BCOE 141, BCOE 141 and BCOE 143. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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