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MJM 029 Solved Assignment 2021-22


MJM 029 Solved Assignment 2021-22


MJM 029 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Assignment Code: MJM 029/ July21/Jan22

Marks: 100

Note: Answer all the questions, they carry equal marks.

1. ‘With the popularity of Influencers and Social Media, Public Relations practices have evolved from how they were traditionally carried out. Myntra becomes the first Indian brand to start ‘influencer led live commerce’.’ What is a live commerce model and how is it changing the way Public Relations campaigns are executed in the wake of social media? (400 words)

2. ‘With a lot of buzz around the Indian startups becoming Unicorns and generating capitals beyond their profit valuations, the financial media are often cited as generating hype around these companies thus influencing public sentiment ahead of their listings at the stock exchange.’ Trace the financial media coverage as a PR strategy of Zomato that recently saw a stellar opening on its IPO listing day. (500 words)

3. Pick out your one favourite advertisement from Newspaper, Television, Radio and Outdoor each. Try to analyse the Appeal that has been used for each of these ads. Also find out which agency has created each of these advertisements. (400 words)

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4. ‘Recently some advertisements were trolled for allegedly hurting cultural sentiments. They were eventually withdrawn and taken down owing to the hysteria they created on social media.’ Give your opinion on such emerging practice of ‘Vigilante Censorship’ by the netzines. Also, state your view on any one of these ads: 1. Dabur’s Fem Creme Gold Bleach Karwachauth ad 2. Ceat’s road crackers ad featuring Aamir Khan 3. Jashn-e-Riwaaz campaign by FabIndia (500 words)

5. ‘Internet has enabled micro targeting of the Consumers by the advertisements.’ ‘Not Just a Cadbury Ad’ that advertised for local shopkeepers in different Indian locations earned many awards and recognition. Find out and discuss this campaign in detail. (400 words)

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MJM 029 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. MJM 029, MJM 029 and MJM 031. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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