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MS 06 Solved Assignment 2021-22


MS 06 Solved Assignment 2021-22

 MS 06 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Course Code : MS 06

Course Title : Marketing for Managers

Assignment Code : MS-06 /TMA/SEM - I/2021

Coverage : All Blocks

Note: Attempt all the questions and submit to the coordinator of your study centre on or before 31st October, 2021.

1. (a) Take an example one each from a product and a service offering of your choice and discuss the marketing function as an exchange process between a firm and its customers/ client leading to customer satisfaction.

(b) Distinguish product marketing from marketing of services. Explain the characteristics of services that makes them challenging in the process of marketing.

2. (a) Elaborate the concept of a Market Vs the Concept of a segment with suitable illustration.

(b) Why marketing research is of primary importance for a Manager in the decision making process? Discuss.

3. (a) Explain the concept of product life cycle (PLC). Discuss the elements of marketing mix strategies at the different stages of PLC in case of any Industrial product of your choice.

(b) Select any 4 Newspapers (Nation/Regional) advertisements for any specific consumer goods. Evaluate the advertising appeal in each advertisement and identify which need(s) product is supposed to satisfy (according to Maslow’s needs of hierarchy).

4. (a) List out the major objectives of pricing policy. Discuss the importance of “Pricing” both for the sellers and buyers in the exchange process. Explain the nature and use of price discounts among FMCG category.

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(b) What is Sales forecasting? Discuss why sales forecasting is being considered as one of the grey areas of marketing function of every business.

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MS 06 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e., MS 06, MS 06 and MS 07. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

For IGNOU Solved Assignment PDF & Hand Written


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