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MS 61 Solved Assignment 2021-22


MS 61 Solved Assignment 2021-22

Consumer Behaviour

MS 61 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Course Code : MS 61

Course Title : Consumer Behaviour

Assignment Code : MS 61 /TMA/SEM - I/2021

Coverage : All Blocks

Note: Attempt all the questions and submit to the coordinator of your study centre on or before 31st October, 2021.

1. With the help of examples discuss the characteristics that distinguish organizational buying from individual buying.

2. Define personality. Explain the differences between the ‘trait theory’ and the ‘psychoanalytic theory’ of personality.

3. What do you understand by the term ‘Culture’? Explain the need for cross cultural understanding of consumer behaviour for marketers.

4. What do you understand by reference group influence? Explain the degree of reference group influence with regard to the purchase of the following products and their respective brand choice.

(a) Clothes

(b) Membership of health club

(c) Bathing Soap

5. Explain the concept of family life cycle. How do the family life cycle stages affect the consumption patterns? Give its implications for the marketers of life insurance policies.

6. “Understanding how consumers learn is very important to marketers”. Do you agree with the statement? Justify your answer.

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MS 61 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e., MS 61, MS 61 and MS 62. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

For IGNOU Solved Assignment PDF & Hand Written


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