MS 68 Solved Assignment 2021-22
MS
68 Solved Assignment 2021-22
Management
of Marketing Communication and Advertising
MS 68 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.
Course
Code : MS 68
Course
Title : Management of Marketing Communication and Advertising
Assignment
Code : MS 68/TMA/SEM-I/2021
Coverage
: All Blocks
Note: Attempt all the questions and submit this
Assignment to the Coordinator of your Study Centre on or before 31st October,
2021.
1. (a) What do you understand by the term marketing
communication? Explain the communication model that describes how communication
travels from the firm to the consumers and the factors that affect the way the
consumer perceive the message.
(b) Write a brief on your understanding of the Rural
media scene.
2. (a) Discuss the elements of promotion mix and their
impact with suitable examples.
(b) What do you understand by the term message design
in the communication framework? Bring out its importance in strategy
development/formulation.
3. (a) Media selection, planning and scheduling are
considered as strategic issues in advertising. Discuss each of these issues
which makes them strategic.
(b) Explain the important considerations in the
organisation and management of consumer trade promotions.
4. (a) Discuss the various functions and structure of
an advertising agency.
(b) What do you understand by “positioning” in the
context of advertising agencies? Explain the various positioning alternatives
available for advertising agencies with suitable examples.
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MS 68 Solved Assignment 2021-22 : All assignments are
in PDF format which would be send on email/WhatsApp (9958676204) just
after payment.
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GRADUATE DIPLOMA IN AUDIO PROGRAMME PRODUCTION M.A.
(Management) ASSIGNMENTS
Dear Learner,
You have to submit one assignment in each course, i.e.,
MS 68, MS 68 and MS 611. All these are Tutor Marked Assignments (TMAs).
Before attempting the assignments, please read the instructions provided in the
Programme Guide carefully.
Kindly note, you have to submit these assignments to
the Coordinator of your Study Centre within the stipulated time for being
eligible to appear in the term-end examination. You must mention your Enrolment
Number, Name, Address, Assignment Code and Study Centre Code on the first page
of the assignment. You must obtain a receipt from the Study Centre for the
assignments submitted and retain it. Keep photocopies of the assignments with
you.
After evaluation, the assignments have to be returned
to you by the Study Centre. Please insist on this and keep a record with you.
The marks obtained by you will be sent by the Study Centre to the Student
Evaluation Division at IGNOU, New Delhi.
Guidelines for Doing Assignments
There are five questions in each assignment, all carry
equal marks. Attempt all the questions in not more than 500 words (each). You
will find it useful to keep the following points in mind:
Planning: Read the assignments carefully. Go
through the units on which they are based, make some points regarding each question
and then rearrange them in a logical order
Organization and Presentation: Be analytical in
your selection of the information for your answer. Give adequate attention to
the introduction and the conclusion. Make sure that your answer is logical and
coherent; has a proper flow of information.
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