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MS 611 Solved Assignment 2021-22


MS 611 Solved Assignment 2021-22

Rural Marketing

Course Code : MS 611

Course Title : Rural Marketing

Assignment Code : MS 611/TMA/SEM-I/2021

Coverage : All Blocks

Note: Attempt all the questions and submit this Assignment to the Coordinator of your Study Centre on or before 31st October, 2021.

1. What do you understand by the term ‘rural markets’? What are the implications for an FMCG company wanting to enter rural markets, in terms of

(a) its rural product mix

(b) its pricing strategy

2. Explain the role of Melas and Haats in rural distribution.

3. How do culture and social class influence rural buying behaviour? Explain with reference to purchase of a consumer durable product.

4. What are the major objectives of sales promotion? Suggest rural sales promotion methods for the following products (any two)

(a) Tooth powder

(b) Biscuit

(c) Cooking oil

5. Discuss the impact of technology on rural marketing.

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MS 68 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e., MS 68, MS 68 and MS 611. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

For IGNOU Solved Assignment PDF & Hand Written


WhatsApp Contact : 9958676204

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