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MS 612 Solved Assignment 2021-22


MS 612 Solved Assignment 2021-22

Retail Management

MS 611 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Course Code : MS 612

Course Title : Retail Management

Assignment Code : MS 612/TMA/SEM-I/2021

Coverage : All Blocks

Note: Attempt all the questions and submit this Assignment to the Coordinator of your Study Centre on or before 31st October, 2021.

1. (a) Define retailing. Discuss the scope and prospects of retail sector in the current Indian context.

(b) What are the various business activities that a retailer undertakes in catering to the customer?

2(a) Explain the role and relevance of marketing research in retailing. Elaborate on the possible areas where marketing research can be used.

(b) Why location decisions are important in retail business? Explain the influencing factors that help in deciding a specific location. Pickup any suitable example of your choice and discuss.

3(a) Explain the term retail mix and merchandise mix with suitable illustrations. Discuss the various factor affecting merchandise mix decisions.

(b) Discuss sourcing as a critical function of every retail business irrespective of the nature and size of the business. Substantiate.

4(a) Discuss the key considerations used while assessing Human Resource requirement for any retail organization that you are familiar with.

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(b) Distinguish between store vs. non-store retailing with suitable examples. Explain catalog retailing and the various guidelines that a retailer should follow for its implementation.

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MS 611 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e., MS 611, MS 611 and MS 92. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

For IGNOU Solved Assignment PDF & Hand Written


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