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BRL 002 Solved Assignment 2022-23

BRL 002 Solved Assignment 2022-23

Retail Marketing and Communication

Course Code : BRL 002

Course Title : Retail Marketing and Communication

Assignment Code : BRL 002/TMA/2022-23

Maximum Marks: 100

Attempt all the questions.

(A) Short Type Questions

1. What is retail marketing? Explain the importance of retail marketing.


2. Discuss the factors which affect the nature of consumer decision marketing.


3. What is personal selling? Explain the essential elements of personal selling.


4. What is needs? How needs are different from wants? Explain.


5. What are the steps in individual selling? How are they different from the B2B?


6. What is “SPIN” selling? Explain.


7. Explain various categories of advertising with specific examples.


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(B) Essay Type Questions

8. What are the different promotional methodologies for a store?


9. What is In -store promotion and how do retailers communicate promotion?


BRL 002 Solved Assignment 2022-23 : All assignments are in PDF format which would be send on email/WhatsApp (7827967728) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. BRL 002. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

For IGNOU Solved Assignment PDF & Hand Written


WhatsApp Contact : 7827967728

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