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BRL 11 Solved Assignment 2022-23


BRL 11 Solved Assignment 2022-23

Retail Operations and Store Management- II

BRL 11 Solved Assignment 2022-23 : All assignments are in PDF format which would be send on email/WhatsApp (7827967728) just after payment.

Course Code : BRL 011

Course Title : Retail Operations and Store Management- II

Assignment Code : BRL 011/TMA/2022-23

Maximum Marks: 100

Attempt all the questions.

(A) Short Type Questions

1. Who are the major beneficiaries of category management and why?


2. Explain the concept of a Balanced Scorecard with the help of a suitable diagram.


3. Explain the concept of perception in influencing consumer behavior.


4. Distinguish between the following:


a) Merchandise on hand and Merchandise on order

b) Horizontal price fixing and Vertical price fixing

c) Deceptive Advertising and Bait and Switch Advertising

d) Financial goals and Profitability Goals

5. Write short notes on the following:


a) Dimensions of customer loyalty

b) Inventory management

c) Achievements of Pantaloon Retail

d) Vertical Price Fixing

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6. Briefly comment on the following:


a) “Probably with the success of an isolated store, many others want to open stores selling similar product lines to cash in on the shoppers’ flow into the area.”

b) “Earlier retailers used to outsource certain functions to an outside agency because they were not experienced in the said function or were finding it uneconomical”.

c) “All retailers who are involved in sale of merchandise makes an implied warranty of merchantability”.

d) “The human resource compensation plays important role in the motivation of personnel”.

7. Explain the organization structure normally used by a national retail chain.


(B) Essay Type Questions

8. Explain the concept of store planning and its elements.


9. What are the major purposes of public relations exercises? Explain the advantages and disadvantages of the same.


BRL 11 Solved Assignment 2022-23 : All assignments are in PDF format which would be send on email/WhatsApp (7827967728) just after payment.


Dear Learner,

You have to submit one assignment in each course, i.e. BRL 11. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

For IGNOU Solved Assignment PDF & Hand Written


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